Ten Years of iPhone


The first iPhone was released 10 years ago Thursday.

I didn’t buy one that day. I waited two days.

I did, out of curiosity, go to the AT&T store on release day – this was before there was an Apple store locally – but the line was so long I wouldn’t have been able to get into the store before I had to be at an improv show that night. In my head, I was just going because I wanted to see one; I’m not sure if I would have bought one that night or not.

This was, after all, back before carrier subsidies and installment plans and the like, if you wanted an iPhone, you paid the full, rather-substantial price of the iPhone.

Honestly, I really didn’t know why I wanted one. As a long-time Mac fan, back before Apple had the brand power it does today, there was a general trust that it would be worthwhile. But there was also a sense that there were intangibles here that I couldn’t fully appreciate. So I bought one.

And I was right. The moment it clicked, I was shopping for groceries. The store’s radio started playing Cyndi Lauper’s “All Through the Night.” There was a line in the song I couldn’t understand, and I went through this frequent cycle of wanting to know what the lyric was but being in a place where I was not able to look it up, to being in a place where I was able to look it up but not remembering that I wanted to, to hearing it again and being frustrated that I never remembered to find out what it was. And on that day, not long after I got my iPhone, I was buying groceries, and I heard the song, and I wondered what the lyric was. And I pulled out my phone, and I looked it up. And in that moment, I began to realize what this device was that I had purchased. Knowledge, unchained.

I was slower to get an iPad, suspecting that it would prove to be exactly what I thought it would be. The Apple Watch was more like the iPhone experience – I didn’t know what it was going to be for me, but I suspected it would be for me something I didn’t know, which has proven to be the case, particularly in the health area, which I didn’t think I would care about at all, but has turned out to play a big role in losing weight.

Ten years later, I’ve been through a series of iPhones. That first one still works. And it remains the bar for new technology – Good technology does exactly what you wanted it to do. Great technology does the things you never knew you needed.

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