“Nothing Beats An Astronaut”


The commercial above is part of Axe’s Axe Apollo Space Academy contest, in which you can win a trip into “actual space.”

Regardless of what you think of Axe, you gotta admit the commercial is good.

And it plays to idea that one could argue has gotten lost over the years — the raw coolness of astronauts, of spaceflight, of rockets. It’s unapologetic in presenting astronauts as cool.

Because, you know, they kinda are.