A Star Is Born


new Huntsville star logo and slogan

Huntsville’s mayor recently unveiled a new logo and related slogan for the city that have been the subject of some discussion, both locally and statewide.

The new logo is a star packed with symbolism that I won’t go into here, which replaced this:

old huntsville logo

The old logo had a bit more detail, but, let’s face it, had typography that looked like it was designed by a middle-schooler who thought it would be fun to play with fonts. “Ooooh, look, future-y.” (Since “Star Trek” is the easiest stand-in for “future.”) Also, with the shuttle’s upcoming retirement, the logo was about to get really dated really quickly.

(That logo, I have to note, replaced another I couldn’t find online, which was tasteful and attractive and referenced multiple highlights of the city.)

Anyway, some like the star; some don’t. Some find it too simple; some like that it’s very clean.

The new slogan, on the other hand, is being seen as an insult to the rest of the state — it’s arguably Huntsville touting ourselves as the highlight of Alabama.

So The Huntsville Times published a column inviting readers to submit slogan ideas for the city. That column included, among others, the following:

–“We Brake For Snow” (True, but more a Southern thing that a local thing)
–“We ARE Rocket Scientists” (Often true, but sort of cliché)
–“Just ONE Useless Overpass” (So untrue; I used to use that overpass every week)
–“Not Pollen — Gold Dust” (Yeah, we’re rough on allergies)
–“Just Ignore That Booming Sound” (OK, living about a mile from the arsenal, that one resonates)

About a week ago, The Times published the results of the solicitation. Among the responses:

–“Speaking Geek With A Southern Twang” (This one’s not bad; it kind of captures the dichotomy of the city. Of course, with the low nativity rate, the twang’s fading)
–“Live the Good Life at a Double-Wide Price” (Hey, you know…)
–“Our Beer Is Less Than 6% And So Is Our Unemployment”
–“If There Was Suddenly World Peace, We’d All Be Out of Business” (Well, there is that, too…)
–“Have We Eaten Madison Yet?”
–“Remembering What Used To Be What And STILL Giving Directions That Way! (You Remember Where THE Mall Used To Be? Make A Right!)” (Again, I suspect this is more a Southern thing than a local thing, but I imagine people here are more aware of it since the fact that so many people move here all the time, it means a lot of people DON’T remember wehere The Mall used to be.)
–“Proud Of Our Past, But Working On A Time Machine To Go Back And Make It Better” (OK, this one may be my favorite)
–“Huntsville: Unfortunately, It’s Surrounded By Alabama” (The “unfortunately” part is subjective, but I doubt it’s uncommon for Huntsvillians to have the thought that their city is really more in Alabama than of Alabama. And the rest of the state probably feels the same.)
–“Home Of The Most Romantic Engineers In The World” (Yeah, both of ’em)
–“Highest Rate of Six-Figure Engineers Driving $300 Cars” (Because, hey, if you know how to keep it running yourself, why waste money?)
–“You’ll Live In Madison, But Work Here” (Ah, another Madison jibe)
–“That’s Not Pollen, It’s Moon Dust” (Another theme develops)
–“Where Antebellum Meets Cutting Edge And Makes It Work Seamlessly” (And that brings us back around to the key dichotomy)

One Response

  1. I assume the red cross on the star is a subtle tribute to the fact God made theh eavens and the earth and that the South is God’s Country and to the “manifest destiny” of space exploration

    and, hey, why aren’t the Vatican and Southern Baptist Convention leding the space racein order to go out and share the the gospel among interstellar races!

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